Ever since its launch in 2013, YouTube Live continues to grow rapidly in both popularity and market share. The platform accounted for an impressive 25 percent of all live streaming viewership in September of 2018, a significant jump from the 15 percent recorded at the beginning of that same year. This data indicates that the service is catching up quickly to Twitch, the live streaming platform currently topping the market (Perez, 2018), and is a great sign for companies who focus heavily on brand SEO. Considering how easy it is to incorporate YouTube Live into most SEO strategies, businesses can no longer afford to ignore its potential.
Live Streaming Matters
Live streaming matters now more than ever. By the year 2022, live video streaming is projected to account for nearly 17 percent of all internet video traffic, a number that almost quadrupled from 4.7 percent in 2017 (Cisco, 2018). With 82 percent of online audiences preferring live video over standard social media posts – and 80 percent preferring live video logs over blog posts – the future of live streaming looks promising. (Golum, 2017). Aside from its general attractiveness to the modern consumer, 24/7 live streaming is also great way to strengthen a company’s SEO strategy.
Live Streaming Has a Positive Effect on SEO
YouTube, ranked only second to Google as the largest search engine by query volume, places live videos at the top of relevant searches. It also promotes channels that are currently live by placing them above all other subscribed channels. This comes as no surprise – because if there’s one thing that all search engines love, it’s fresh, up to date content (Shepard, 2016). Live streaming provides an extreme advantage, serving as a unique form of content that can be processed and digested by viewers in real time.
Live streaming on platforms like YouTube is a very effective way to earn authority and relevance in the eyes of internet users. Live Streaming can increase user engagement by up to 600%, which is why so many brands have made it an integral part of their SEO strategy.
Increase Audience Trust
When live streaming on YouTube, brands are given the opportunity to build audience trust by interacting with their viewers, a very important factor of SEO. During a live stream, viewers can react in real time to what’s happening onscreen. Healthy interactions are always valuable, and live streaming makes it easier than ever before for brands to maximize audience trust.
24/7 Live Streaming Is Becoming More Accessible
24/7 live streaming has become much more accessible, thanks to video management platforms like Streemfire that make the distribution and creation of linear 24/7 streams easier than ever before. By automatically broadcasting scheduled content on time across all devices via YouTube Live, or any other CDN (Content Delivery Network) provider, Streemfire radically simplifies the effort associated with running a 24/7 live stream quickly and reliably.
SEO strategies come and go as consumer behavior changes and technology evolves. With a growing list of video platforms to choose from, live streaming continues to establish itself as one of the best ways to produce fresh content that increases audience trust, earns authority, and maximizes viewer engagement. Streaming around the clock on platforms like YouTube not only drives business growth, but also helps brands dip into broader audience bases - and with the help of modern video management platforms like Streemfire, creating and distributing linear 24/7 streams is now easier than ever before.
To experience the incredible benefits of simplified live streaming for your own brand, request a free Streemfire demo account today.
Cisco. (2018). VNI Global Fixed and Mobile Internet Traffic Forecasts. Retrieved from Cisco: https://www.cisco.com/c/en/us/solutions/service-provider/visual-networking-index-vni/index.html
Golum, C. (2017). 62 Must-Know Live Video Streaming Statistics Retrieved from Livestream: https:// livestream.com/blog/62-must-know-stats-live-video-streaming
Perez, S. (2018). YouTube is closing the gap with Twitch on live streaming, report finds. Retrieved from TechCrunch: https://techcrunch.com/2018/10/25/youtube-is-closing-the-gap-with-twitch-on-live-streaming-report-finds/
Shepard, C. (2016). 10 Illustrations of How Fresh Content May Influence Google Rankings (Updated). Retrieved from Moz: https://moz.com/blog/google-fresh-factor-new